Marketing Goodness
“I make marketing feel doable (and kinda fun). Join me for nudges, small steps, and big wins for your business.”
Are we swinging back?
Hello Reader Last week, a potential client said something that stayed with me. “I don’t trust AI.” She’d tried it. Used it. Her verdict? It said it was good. But really, it was shit. It made stuff up. And nobody engaged with her stuff. That got me thinking about how we use it to write about our businesses. We’ve got years of experience. Opinions we’ve earned. Conversations that changed how we work. Stories that could help someone understand why they’d choose us. Yet when we sit down to write,...
A couple of January posts, already scheduled?
Beck Cofrancesco Marketing Strategist & LinkedIn Mentor Hello Reader You know that lovely moment when you close the laptop for the year? I’d like you to get there without quietly adding “sort out my entire year's marketing plan” to your first day back. Because January comes around, you’re still not entirely sure what day it is, and there you are trying to work out what to sell, who to follow up and what to say in your first post. So let’s do some of that now. On Friday 4 December, I’m running...
I write for the lurkers
Hello Reader I write for the lurkers. You know the ones. They’re on LinkedIn (or any social channel tbh), but you’d never know it. They read your posts, keep an eye on things, rarely leaving a like or a comment. Hello, if that’s you. Lovely to have you here. Right now, I’m finding it hard to tell what’s working on LinkedIn. The algorithm feels a bit cooked. Case in point. I asked who was working on Melbourne Cup afternoon. More than 3,000 impressions. Clearly, people had thoughts about being...
Are you ready for people to buy from you?
Beck Cofrancesco Marketing Strategist & LinkedIn Mentor Hello Reader “No one’s buying.” I keep seeing this, and honestly, it’s bullshit. People are still buying. Some are buying less. They’re thinking harder about what they spend and what they’ll get for their money. But they are still buying. Value driven purchasing is right up there right now. We brought this home in today's Dockside session where we were coming up with ideas on how to turn buyer attention our way before they are going to...
You're invited to a free NSW Small Business Month webinar
Hello Reader Collaboration partner for NSW Small Business Month Get involved in the NSW small business month in October. There's plenty of things to check out and attend. Many free and some low cost which is handy in this economy. Am super excited to announce I'm a collaboration partner for it and will be hosting a webinar as part of the month long event.And you're invited.The event page just went live so wanted to tell you first. It will be a great session all around the great stories hiding...
I may be nuts for doing this
Rebecca Cofrancesco Content Strategist & LinkedIn mentor “ What's one marketing question you're stuck on or always wanted to know? Hello Reader , Right. I have an idea. For today only, you can borrow a small bit of my brain. Reply with one marketing question, half-formed idea or thing that’s been bothering you and I’ll send you my thoughts. I’ll look at what you send, think about it, probably mutter to myself for a bit, spot a few things you may not have connected and tell you what I reckon....
Your LinkedIn now has a new audience: AI
Rebecca Cofrancesco Content Strategist & LinkedIn mentor “ What's one marketing question you're stuck on or always wanted to know? Your LinkedIn posts have a new audience. And no, I don’t mean that person from your old job who watches every post but never lets on they've seen anything. I mean AI. When someone asks ChatGPT, Copilot or Google AI Mode a business question, they’re not scrolling through ten tabs till they find what's good - they get one neat, tidy answer built from sources the...
Could your messaging be clearer?
Hello Reader A small confession. I’m a chronic FOMO sign-up person. If something sparks my interest, I subscribe. A new report, webinar, clever newsletter or topic I suddenly need to know everything about? Yep, I’m in. It’s why I have 60 tabs open and inbox zero will never happen. (Kudos to you magical inbox zero people). But it’s also how I keep up with what people are thinking, testing and talking about. Lately, though, my inbox has felt particularly salesy. And I reckon it’s a bit of a...
With all this rain around, I'm curious ....
Hello Reader The other day I made a joke about the plumber with the leaky tap. You know the one. The plumber is out there fixing everyone else’s pipes, while their own kitchen tap has been dripping for six months. Classic. And then I realised… shoot, that’s me too. Not with plumbing. But with my own website. I spend a lot of time helping other people sort their message, write website copy and make their marketing easier to understand. Meanwhile, my own website has been sitting there, quietly...
What's your one thing
Rebecca Cofrancesco Content Strategist & LinkedIn mentor “ What's one marketing question you're stuck on or always wanted to know? Hello Reader , It’s nearly EOFY, which is ridiculous because I swear it was February about 11 minutes ago. This is usually the time of year when business owners start looking at the numbers and thinking a few things at once. Have I spent enough? Have I spent too much? Why does every software subscription now cost the same as a small car? And should I bite the...
“I make marketing feel doable (and kinda fun). Join me for nudges, small steps, and big wins for your business.”