Here are five ideas to play with.
1. Bring back the lucky dip
Remember the pleasure of getting something without knowing exactly what’s inside?
Try a mystery gift basket with a clear theme and price. Or include a lucky dip bonus with each order, so everyone gets a little extra.
Give buyers enough clues to know it suits them. “A mystery box for stationery lovers” gives someone much more to go on than “a box of stuff”.
2. A present for you. A little something for me.
Buying gifts for other people can come with a small treat for the buyer.
A skincare gift pack with a sample to keep. A restaurant voucher with a coffee on the house. A workshop booking with a useful resource included.
Choose an extra people will enjoy and check that the numbers work for you.
3. Help people find the right gift
Make choosing easier with specific suggestions.
“For the friend who takes snacks very seriously.”
“For the person who buys themselves everything before you get a chance.”
Group your offers by budget, with wrapping and a card ready to go.
If you sell services, think about what someone could confidently give: a creative workshop, a photography session or an experience they’d love.
4. Shop small. Live large.
Team up with a complementary small business and create something together.
A bookshop and café could offer a book-and-coffee bundle. A photographer and makeup artist could create a session package. Local makers could put together a Christmas gift collection.
Introduce the people behind it, too. Let customers meet the humans who’ll pack their order, make their gift or welcome them through the door.
5. Try 12 days of Christmas offers
Start before Black Friday and feature a different offer each day. A group of businesses could share the organising and promotion, with each business taking a day.
For service businesses, there are two useful angles:
Get something sorted before Christmas. A website tidy-up, a bookkeeping catch-up or social posts ready for the holidays. Think about the job your clients would love to cross off their list.
Get a head start on next year. A planning session, new-year photoshoot or website review. People book now for a January or February appointment, perhaps with a useful bonus included.
A designer could package a presentation refresh with matching social templates. A consultant could include a follow-up check-in with a planning session.
Put the full collection somewhere people can browse, then give each offer its moment. Customers can discover a few new businesses, and everyone helps spread the word.
