Hello Reader

The other day I made a joke about the plumber with the leaky tap. You know the one.

The plumber is out there fixing everyone else’s pipes, while their own kitchen tap has been dripping for six months.

Classic. And then I realised… shoot, that’s me too.

Not with plumbing. But with my own website.

I spend a lot of time helping other people sort their message, write website copy and make their marketing easier to understand. Meanwhile, my own website has been sitting there, quietly becoming less and less accurate. And out of date.

Because I’ve been doing the work. Client work. Workshops. Content. Projects. All the bits that keep the business moving.

And my website kept getting bumped down the list because it felt like a bigger job than I had time for.
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Makes me wonder am I leaking leads. Because I know I'm not set up for AI search so it's probably costing me traffic too.

Sound familiar?

Maybe your website has slipped too. Maybe it still talks about things from three offers ago. Maybe it doesn’t quite reflect how your business works now. Maybe it doesn’t show the best of what you do anymore. And likely needs a refresh to show up more.

Or maybe it’s technically fine, but you still feel a tiny bit weird (and dare I say embaressed) when someone says, “I had a look at your website.”

Maybe now's the time to get it right. While business may be slow or you'd like more leads than you're getting.

Check your tap

Ask yourself:

“Do I actually know what my website needs to say now?”

Because when that part is clear, the writing gets easier. The structure gets easier. The calls to action make more sense. And your website starts doing its job again. And if you don't know. That's kinda what I do.

Anyway, this is me publicly admitting that I am fixing my own leaky tap with a July deadline.

Beck x

P.S.
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A little pricing update from me.

From 1 July, my prices will be increasing slightly. I’ve kept my pricing the same for the past few years, but with the rising cost of running a business (hello software hikes, I'm looking at you), it’s time for a small adjustment.

Any work booked before 1 July will stay at my current rates.
If you know it's time to fix your website - now's the time to get it done.

Try this

Ok, time to check-in on your website. Run through this checklist.

1. Does your homepage still match what you actually sell?Have your services changed? Have your best clients changed? Has your pricing, process, or positioning shifted?If yes, your homepage needs to catch up.
2. Is it clear who you help?Not “businesses of all sizes”. Not “anyone who needs marketing”. Who are the people you really want more of?
3. Can someone understand what you do in 10 seconds?Open your homepage and ask: “What would a stranger think I do?”If they need to scroll, squint, or decode your clever headline, there’s work to do.
4. Are you answering the questions people ask before they enquire?Things like:How does this work? What happens first? Who is this for? How much involvement is needed? What makes you different? What result can I realistically expect?
5. Does your website sound like you?If your LinkedIn sounds warm, smart and useful, but your website sounds like it got trapped in a corporate brochure, that creates a wobble. Places doubt in your potential client's mind.
6. Is there a clear next step?Book a call. Send an enquiry. Download the thing. Read the case studies.Whatever it is, don’t make people hunt for it like a lost receipt at tax time.
7. Does it show proof?Case studies. Testimonials. Client examples. Logos. Before-and-after thinking. Behind-the-scenes process. Awards.People want to know you can do the thing - and not just because you told them so.

Your next post (sorted) The “small thing, big cost” post Prompt: What’s one small thing your customers often ignore, delay, skip, or underestimate that can cost them more later? Examples: Ignoring a niggle. Putting off a money conversation. Buying the cheap version twice. Waiting until tax time. Skipping maintenance. Not asking for help early. Leaving a decision until they’re overwhelmed. Post starter: “It's the big thing you keep putting off that will most likely get you the big results, but too often people stay stuck... Here's what's happening ”

Cool ways to use AI

How to work with me

Need marketing help but not sure where to start?
Here are some options for you.

Done for you You've got a project in mind and need someone to take it off your plate. Get my brain on your stuff. ​ Think: - Strategy - where to next - Messaging - how to sound and show up - LinkedIn Glow up - Website copy - that's google friendly and findable for AI search. Done with you You want to be involved, sense check your ideas and spark new ones. ​ Think: - Activation days - 1/2 strategy 1/2 get it done - Coaching/Reviews - Nudge Marketing club - Training Borrow my brain Lock in a 90 minute session to move things along.

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